US 12,439,132 B2
Yield optimization of cross-screen advertising placement
Debajyoti Ray, Los Angeles, CA (US); Ross McCray, Pacific Palisades, CA (US); David Gullo, Laguna Hills, CA (US); and Jay Prasad, San Francisco, CA (US)
Assigned to VIDEOAMP, INC., Los Angeles, CA (US)
Filed by VIDEOAMP, INC., Los Angeles, CA (US)
Filed on Dec. 24, 2024, as Appl. No. 19/001,190.
Application 19/001,190 is a continuation of application No. 17/075,639, filed on Oct. 20, 2020, granted, now 12,177,532.
Application 17/075,639 is a continuation of application No. 15/406,647, filed on Jan. 13, 2017, granted, now 10,812,870, issued on Oct. 20, 2020.
Application 15/406,647 is a continuation in part of application No. 15/219,262, filed on Jul. 25, 2016, granted, now 9,980,010, issued on May 22, 2018.
Claims priority of provisional application 62/290,387, filed on Feb. 2, 2016.
Claims priority of provisional application 62/278,888, filed on Jan. 14, 2016.
Claims priority of provisional application 62/264,764, filed on Dec. 8, 2015.
Claims priority of provisional application 62/196,592, filed on Jul. 24, 2015.
Prior Publication US 2025/0211830 A1, Jun. 26, 2025
Int. Cl. H04N 21/81 (2011.01); G06Q 30/018 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); H04N 21/2385 (2011.01); H04N 21/25 (2011.01); H04N 21/2543 (2011.01); H04N 21/258 (2011.01); H04N 21/266 (2011.01); H04N 21/2668 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/845 (2011.01)
CPC H04N 21/812 (2013.01) [G06Q 30/018 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0275 (2013.01); H04N 21/2385 (2013.01); H04N 21/252 (2013.01); H04N 21/2543 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/266 (2013.01); H04N 21/2668 (2013.01); H04N 21/4532 (2013.01); H04N 21/4667 (2013.01); H04N 21/8456 (2013.01)] 21 Claims
OG exemplary drawing
 
1. A method, comprising:
obtaining, from a user interface, an advertising campaign;
determining one or more devices associated with a consumer, the one or more devices individually associated with one or more viewing methods;
associating the one or more devices with a consumer identifier based on the association between the one or more devices and the consumer;
obtaining data associated with the one or more devices associated with the consumer and corresponding the data with the consumer identifier, wherein the data is obtained from at least a first source and a second source;
in response to an advertisement of the advertising campaign being presented to the consumer, deduplicating the data related to the consumer identifier across the one or more viewing methods;
displaying, on the user interface, the deduplicated data to a user associated with the advertising campaign; and
adjusting the advertising campaign, comprising:
presenting, via the user interface, one or more advertising campaign constraints to the user for adjustment;
receiving, through the user interface, user input corresponding to a selection of the one or more advertising campaign constraints; and
updating the advertising campaign in view of the user input.