| CPC H04N 21/4788 (2013.01) [H04L 51/212 (2022.05); H04N 21/44218 (2013.01); H04N 21/4532 (2013.01); H04N 21/454 (2013.01); H04N 21/47217 (2013.01)] | 18 Claims |

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1. A method for automatically enabling or disabling at least one function of a chat application for a user during a group watch session, the method comprising:
identifying a media asset being consumed during the group watch session, the media asset comprising a plurality of segments;
determining, for the user, an engagement score for a first segment of the plurality of segments by:
identifying, from metadata associated with the media asset, at least one characteristic of the first segment;
determining, based on the at least one characteristic, an importance level of the first segment;
accessing a user profile of the user; and
calculating, for the user, the engagement score for the first segment based on the user profile, wherein the engagement score is based on the user's presence during consumption of the first segment;
determining, for the user, an availability level for the first segment based on the importance level and the engagement score; and
in response to determining that the availability level of the user for the first segment is below a threshold level, disabling, on a device associated with the user, the at least one function of the chat application during consumption, by the user, of the first segment.
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