| CPC H04N 21/4784 (2013.01) [H04N 21/25866 (2013.01); H04N 21/2668 (2013.01); H04N 21/4318 (2013.01); H04N 21/812 (2013.01)] | 22 Claims |

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1. A method of altering AV (audio and/or video) output, comprising:
providing an AV ad network that includes member accounts for content viewing members and target accounts for target persons appearing in AV content items;
providing a private device controller connectable to the AV ad network and configured to associate with a hardware device adapted to output AV content items;
selecting a private AV ad for a content viewing member from a private AV ad collection and providing the private AV ad to the device controller, the private AV ad having a presentation value;
identifying within the AV content item an optical target associated with a detected target person;
presenting a selected AV content item with the private AV ad on the hardware device to the content viewing member, wherein the private AV ad is superimposed on or with the detected target person, and wherein presenting the private AV ad causes a payment to be transferred to a target account of the detected target person and a member account of the content viewing member based on the presentation value.
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