| CPC H04N 21/266 (2013.01) [H04H 20/42 (2013.01); H04N 21/23614 (2013.01); H04N 21/2385 (2013.01); H04N 21/2389 (2013.01); H04N 21/262 (2013.01); H04N 21/4884 (2013.01); H04N 21/64322 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01); H04N 21/84 (2013.01); H04H 20/91 (2013.01)] | 40 Claims |

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1. A method comprising:
receiving, by a computing device, a plurality of encoded segments of a content item, wherein each of the encoded segments comprises:
a content portion comprising audio or video of the content item; and
a padding portion;
generating enhanced encoded segments of the content item using application data of an application associated with the content item, wherein the application data is allocated in the padding portions; and
transmitting the enhanced encoded segments of the content item.
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