US 12,439,112 B2
Electronic apparatus for content playback and method for controlling thereof
Youngjin Kim, Suwon-si (KR); Jongwon Kwak, Suwon-si (KR); Yeonjoon Kim, Suwon-si (KR); Taesoo Kim, Suwon-si (KR); Hyungyeon Kim, Suwon-si (KR); Hyunjin Park, Suwon-si (KR); Suwon Seo, Suwon-si (KR); Byeongcheol Lee, Suwon-si (KR); Dahee Jeong, Suwon-si (KR); and Younjeong Cho, Suwon-si (KR)
Assigned to SAMSUNG ELECTRONICS CO., LTD., Suwon-si (KR)
Filed by Samsung Electronics Co., Ltd., Suwon-si (KR)
Filed on Nov. 2, 2023, as Appl. No. 18/386,485.
Application 18/386,485 is a continuation of application No. PCT/KR2023/011512, filed on Aug. 4, 2023.
Claims priority of application No. 10-2022-0102038 (KR), filed on Aug. 16, 2022.
Prior Publication US 2024/0064368 A1, Feb. 22, 2024
Int. Cl. H04N 21/262 (2011.01); H04N 21/44 (2011.01)
CPC H04N 21/26258 (2013.01) [H04N 21/44 (2013.01)] 11 Claims
OG exemplary drawing
 
1. An electronic apparatus comprising:
a communication interface configured to perform communication with at least one server;
a display; and
a processor configured to perform control to:
transmit a request for a content to the at least one server through the communication interface,
based on the transmitted request, receive first data from the at least one server through the communication interface, wherein the received first data includes a first section in which first content data of the requested content is included and a second section in which advertisement content data is insertable, but is not inserted,
control the display to output a portion of content corresponding to the first content data included in the first section of the received first data,
receive second data from the at least one server through the communication interface while the portion of the content corresponding to the first content data is being output by the display, wherein the received second data includes a first section in which second content data of the requested content is included and a second section into which advertisement content data is inserted,
identify a current playback point of the content corresponding to the first content data being output by the display by identifying where a similarity between the content corresponding to the first content data being output by the display and the second data including the second content data is greater than or equal to a predetermined value, and
control the display to continue outputting the content corresponding to the first content data up to the identified current playback point and to output content corresponding to the second content data from the identified current playback point and thereafter output content corresponding to the advertisement content data.