US 12,439,109 B2
Systems and methods for determining optimal frequency range for maximizing response rate
Rudy C. Gilmore, Woodinville, WA (US); Brent L. White, Jr., Charlotte, NC (US); and Michael D. Swinson, Los Angeles, CA (US)
Assigned to TATARI, INC., San Francisco, CA (US)
Filed by Tatari, Inc., San Francisco, CA (US)
Filed on Apr. 26, 2024, as Appl. No. 18/647,288.
Claims priority of provisional application 63/498,683, filed on Apr. 27, 2023.
Prior Publication US 2024/0364950 A1, Oct. 31, 2024
Int. Cl. H04N 21/25 (2011.01); H04N 21/466 (2011.01)
CPC H04N 21/252 (2013.01) [H04N 21/4667 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
determining, by a computer, Internet Protocol (IP)-level impressions from impression data;
determining, by the computer utilizing the IP-level impressions, household-level impressions;
correlating, by the computer, the household-level impressions and response and conversion rates so as to determine impressions with associated attribution;
assigning, by the computer, each of the impressions to a frequency bin based on a rolling frequency calculation;
determining, by the computer, relative net funnel efficiencies (NFEs) by comparing different frequency bins, each respective frequency bin containing frequency-specific impressions, a frequency-specific response rate, a frequency-specific conversion rate, an NFE determined from the frequency-specific response rate and the frequency-specific conversion rate, and a relative NFE for the respective frequency bin;
generating, by the computer, a data structure representing a frequency-response profile containing the relative NFEs;
providing, by the computer, the frequency-response profile as input to an optimal frequency algorithm so as to produce an optimal frequency range based on the relative NFEs; and
displaying, by the computer, the optimal frequency range through an user interface on a client device.