| CPC H04N 19/154 (2014.11) [H04N 19/119 (2014.11); H04N 19/184 (2014.11); H04N 19/189 (2014.11)] | 7 Claims |

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1. An information processing apparatus comprising:
a memory; and
a processor configured to execute:
estimating an experience quality value by replacing any index value of a plurality of index values included in viewing history data of an image with a provisional value of non-participation in a game theory;
calculating a contribution degree of each index value included in the plurality of index values to a contribution degree, based on the estimated experience quality value; and
outputting information indicating the contribution degree,
wherein the calculating includes calculating, as a contribution degree, a shapley value in the game theory being a cooperative game theory when each index value represents a player.
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