| CPC G09G 3/001 (2013.01) [B60K 35/234 (2024.01); G02B 27/0101 (2013.01); B60K 35/23 (2024.01); B60K 35/60 (2024.01); B60K 2360/23 (2024.01); B60K 2360/349 (2024.01); B60R 2300/205 (2013.01); G02B 27/01 (2013.01); G02B 2027/0118 (2013.01); G02B 2027/014 (2013.01); G09G 2320/0626 (2013.01); G09G 2380/10 (2013.01)] | 8 Claims |

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1. A vehicle display device that is provided in a vehicle including a seat on which an occupant sits and a translucent member and that emits display light from an emission port toward the translucent member and thereby allows a virtual image and a real image of a display image represented by the display light to be visually recognized, the vehicle display device comprising:
a display unit that includes a display element, the display unit transmitting light emitted by a light source and displaying the display image;
a reflection unit that reflects light representing the display image displayed on the display unit toward the translucent member; and
a control unit, wherein
the control unit executes light intensity control processing of controlling a light intensity of the light source in such a way that a first display luminance setting when the real image is visually recognized and a second display luminance setting when the virtual image is visually recognized have a predetermined luminance difference from each other.
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