US 12,437,487 B2
Systems and methods for virtually displaying content items on real-world objects in an extended reality environment
Mona Singh, Cary, NC (US)
Assigned to Adeia Guides Inc., San Jose, CA (US)
Filed by Adeia Guides Inc., San Jose, CA (US)
Filed on Oct. 3, 2023, as Appl. No. 18/376,367.
Prior Publication US 2025/0111619 A1, Apr. 3, 2025
Int. Cl. G06T 19/00 (2011.01)
CPC G06T 19/006 (2013.01) 20 Claims
OG exemplary drawing
 
1. A method for controlling an extended reality (XR) device to display a content item in an XR environment comprising:
identifying a first trigger object and a second trigger object in the XR environment within a field of view of the XR device;
determining a first value associated with displaying a first digital content item overlayed on the first trigger object;
determining a second value associated with displaying a second digital content item overlayed on the second trigger object;
determining, for the first trigger object, a first prominence score and a first vantage score;
determining, for the second trigger object, a second prominence score and a second vantage score;
calculating, based at least in part on the first prominence score and the first vantage score, a first adjusted prominence score for the first trigger object;
calculating, based at least in part on the second prominence score and the second vantage score, a second adjusted prominence score for the second trigger object;
selecting the first trigger object, wherein the selecting is based at least in part on the first adjusted prominence score, the second adjusted prominence score, the first value, and the second value; and
controlling the XR device to display the first digital content item over the selected first trigger object in the XR environment.