| CPC G06T 17/00 (2013.01) [G06F 3/013 (2013.01); G06F 3/16 (2013.01)] | 20 Claims |

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1. A computer-implemented method comprising:
generating, for display at a device, a virtual reality (VR) environment provided via a VR application, wherein the VR environment comprises an interactive object associated with a service provider, wherein the interactive object is generated for display based on a user profile of a user associated with a current VR session in the VR environment prior to receiving user interface input from the user requesting to access a service of the service provider associated with the interactive object to be generated for display;
detecting the user interface input to access the service of the service provider based on a selection of an option associated with the interactive object, wherein the option is displayed in the VR environment; and
based on the detecting, causing an action to be performed in association with the user profile and the service provider associated with the interactive object, wherein the action comprises:
exiting out of the VR application providing the VR environment; and
accessing the service provided by the service provider by generating for display an application provided by the service provider, the service being external to the VR environment and the application being distinct from the VR application.
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