| CPC G06T 11/60 (2013.01) [G06F 3/013 (2013.01); G06F 40/30 (2020.01); G06T 7/70 (2017.01); G06V 20/20 (2022.01); G06T 2200/24 (2013.01); G06T 2207/20081 (2013.01)] | 20 Claims |

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1. A method, comprising:
evaluating a user interface displayed by a device to generate a grid of cells that are populated with anchors;
augmenting the user interface displayed by the device with the grid of the cells so that the cells overlay content items of the user interface displayed by the device;
tracking, using imagery of a user of the device captured from a camera, sets of view point coordinates of the user viewing the user interface displayed by the device;
translating the sets of view point coordinates into sets of augmented reality scene view points;
utilizing the sets of augmented reality scene view points to determine that the user is viewing a cell, on the user interface displayed by the device, within which an anchor is populated, wherein the cell is overlaying a content item determined to be of interest to the user;
evaluating features of the content item to generate personalized content for the user; and
displaying the personalized content through the anchor to visually overlay the content item.
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