| CPC G06Q 30/0631 (2013.01) [G06Q 20/3255 (2013.01)] | 20 Claims |

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1. An apparatus comprising:
a communications interface;
a memory storing instructions; and
at least one processor coupled to the communications interface and to the memory, the at least one processor being configured to execute the instructions to:
receive, via the communications interface, a message comprising elements of message data disposed within corresponding message fields, the message data characterizing an exchange of data involving a first counterparty and a second counterparty, and the elements of message data comprising a first parameter value that characterizes a first product provisioned to the second counterparty by the first counterparty;
based on a determination that a second product is available to the second counterparty, transmit first notification data to a device operable by the second counterparty via the communications interface, the first notification data comprising a second parameter value that characterizes the second product, and the first notification data causing an application program executed at the device to present at least the second parameter value within a digital interface; and
receive a first response to the first notification data from the device via the communications interface, and based on the response, perform operations that provision the second product to the second counterparty in accordance with the second parameter value.
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