US 12,437,322 B2
Sponsor driven digital marketing for live television broadcast
Peter Lancaster, Singapore (SG)
Filed by BRANDACTIF LTD., Hampsthwaite (GB)
Filed on Jan. 25, 2024, as Appl. No. 18/422,450.
Application 18/422,450 is a continuation of application No. 18/114,487, filed on Feb. 27, 2023, granted, now 11,922,464.
Application 18/114,487 is a continuation of application No. 17/747,470, filed on May 18, 2022, granted, now 11,593,843.
Application 17/747,470 is a continuation in part of application No. 17/097,970, filed on Nov. 13, 2020, granted, now 11,301,906.
Application 17/097,970 is a continuation of application No. 16/865,109, filed on May 1, 2020, granted, now 11,373,214.
Claims priority of application No. 10202001898S (SG), filed on Mar. 3, 2020.
Prior Publication US 2024/0193641 A1, Jun. 13, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0251 (2023.01); H04H 20/38 (2008.01); H04H 20/93 (2008.01); H04H 60/37 (2008.01); H04N 21/442 (2011.01)
CPC G06Q 30/0271 (2013.01) [H04H 20/38 (2013.01); H04H 20/93 (2013.01); H04H 60/37 (2013.01); H04N 21/44209 (2013.01); H04N 21/44218 (2013.01); H04N 21/44222 (2013.01)] 24 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving, at a backend system, a set of timestamps for a piece of sponsored content in a live television broadcast having a plurality of events, the set of timestamps indicating a time during the piece of sponsored content that a user is able to express an interest in a trigger event for each of the plurality of events in the piece of sponsored content, the piece of sponsored content having at least one sponsor that sponsors the piece of sponsored content;
storing, at the backend system, a plurality of endpoint destinations for each of the plurality of events in the piece of sponsored content, each endpoint destination being a pointer to further digital information about a sponsor product or service associated with the trigger event for a particular event in the piece of sponsored content;
selecting, during the broadcast of the plurality of events in the piece of sponsored content, an endpoint destination based on the trigger event for the particular event in the piece of sponsored content wherein the endpoint is selected from the plurality of endpoint destinations;
selecting, from an app during the live television broadcast wherein the app is associated with the sponsor and executed on a computing device separate from a device that displays the piece of sponsored content, the particular event;
receiving, from the app, an expression of interest for the particular event in the piece of sponsored content;
identifying, at the backend system, the trigger event and the selected endpoint destination associated with the expression of interest for the particular event and verifying that the expression of interest for the particular event occurred at a particular time of the trigger event during the particular event in the piece of sponsored content during which a user is able to express the expression of interest for the particular event; and
communicating, by the backend system, the selected endpoint destination for the particular event of the piece of sponsored content.