US 12,437,317 B2
Systems and methods for maximizing budget utilization through management of limited resources in an online environment
Jun Young Mun, Seoul (KR); Ankit Arora, Seattle, WA (US); Young Jin Kim, Seoul (KR); Ji Hoon Kim, Seoul (KR); Byoung In Lim, Seoul (KR); Jin Su Lee, Seoul (KR); Seon Ah Kim, Seoul (KR); Jae Ho Jeong, Seoul (KR); Jung Min Song, Seoul (KR); and Suk Min Ahn, Seoul (KR)
Assigned to Coupang Corp., Seoul (KR)
Filed by COUPANG CORP., Seoul (KR)
Filed on Jan. 28, 2022, as Appl. No. 17/586,883.
Application 17/586,883 is a continuation of application No. 16/903,427, filed on Jun. 17, 2020, granted, now 11,270,335.
Prior Publication US 2022/0148032 A1, May 12, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0207 (2023.01); G06F 16/908 (2019.01); G06Q 30/0241 (2023.01); G06Q 50/18 (2012.01)
CPC G06Q 30/0249 (2013.01) [G06F 16/908 (2019.01); G06Q 30/0276 (2013.01); G06Q 50/188 (2013.01)] 16 Claims
OG exemplary drawing
 
1. A computer-implemented system for automatic electronic order creation, the system comprising:
a plurality of sub-systems;
at least one non-transitory computer-readable medium configured to store instructions; and
at least one processor configured to execute the instructions to perform operations comprising:
storing, in at least one first database by a first sub-system of the plurality of systems, ad assets for displaying electronic advertisements for a plurality of products associated with a plurality of suppliers;
storing, in at least one second database, a plurality of available space associated with a plurality of time periods;
receiving, via a network by a second sub-system of the plurality of sub-systems, a plurality of digitized documents, each digitized document comprising embedded metadata related to contents of the digitized document;
analyzing, by the second sub-system, the embedded metadata;
in response to analyzing the embedded metadata, detecting, by the second sub-system, a file type of each digitized document;
for each digitized document of the plurality of digitized documents:
extracting, by the second sub-system, a boundary parameter from the digitized document based on the analyzed embedded metadata, wherein the boundary parameter is associated with a contracted budget for an electronic advertisement of one or more products,
monitoring, by a third sub-system of the plurality of sub-systems, a current progress of the boundary parameter, wherein the current progress of the boundary parameter is based on a fluctuating utilization of the contracted budget,
determining, by a fourth sub-system of the plurality of sub-systems based on at least one reference key associated with at least one supplier, at least one customized order based on the contracted budget, an effective period, a planned budget, at least one ad asset corresponding to at least one product, and at least one available space for the electronic advertisement within a webpage or user interface,
generating, by the fourth sub-system, a first cost for using the at least one available space for a time period and a second cost for generating the at least one ad asset within the at least one available space for the at least one customized order,
transmitting, by the fourth sub-system to the at least one supplier, a total cost associated with the at least one customized order based on the first cost and the second cost,
in response to receiving approval from the at least one supplier, transmitting, by the fourth sub-system, a signal to update the at least one second database to reserve the at least one available space for the time period, and
executing, by a fifth sub-system, the at least one customized order to display the at least one ad asset within the at least one available space.