| CPC G06F 16/7867 (2019.01) [G06F 16/743 (2019.01)] | 20 Claims |

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1. A method comprising:
generating for display a user interface (UI) of a first content service for a user logged into the first content service, wherein the UI comprises first content ratings as generated through the first content service;
receiving a request, via the UI, that identifies a second content service, wherein the request is a request to modify the UI to display personalized second content ratings generated by the second content service, instead of the first content ratings, wherein:
the second content ratings are generated separately from the first content ratings, and
the second content ratings are generated by the second content service and are retrieved from the second content service in response to the request;
in response to receiving the request to modify the UI to display personalized second content ratings generated by the second content service:
transmitting the request to the second content service, wherein the request includes (a) a user ID of the user, and (b) a content ID of at least one content item that is available on the first content service to cause the second content service to:
look up a profile of the user stored by the second content service based on the received user ID of the user; and
generate the second content ratings based on the profile stored by the second content service for the at least one content item identified by the received content ID;
receiving, from the second content service, at least one personalized content rating of the second content ratings that were generated by the second content service based on the profile and stored by the second content service for the at least one content item;
ceasing display of the first content ratings on the UI; and
replacing the first content ratings with the received at least one personalized content rating such that the UI of the first content service is caused to display the received at least one personalized content rating.
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