| CPC G06F 3/14 (2013.01) [G09F 9/30 (2013.01)] | 17 Claims |

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1. A method comprising:
accessing, by a content-management application executed by a server connected to multiple digital-signage devices via a communication network, a first set of multimedia-content items and a second set of multimedia-content items, wherein the first set of multimedia-content items are associated with a first content identifier, wherein the second set of multimedia-content items are associated with a second content identifier, wherein the first content identifier is different from the second content identifier;
detecting, by the content-management application, that a digital-signage device is registered to access the content-management application via the communication network, wherein the digital-signage device is associated with a device identifier;
in response to detecting that the digital-signage device is registered, executing, by the content-management application, one or more data-processing rules to determine that the first content identifier matches at least part of the device identifier of the digital-signage device, wherein the one or more data-processing rules comprise a search syntax indicating that a content identifier of a particular multimedia-content item matches at least part of the device identifier if the device identifier begins with one or more alphanumerical characters that correspond to the content identifier of the particular multimedia-content item; and
in response to determining that the first content identifier matches at least part of the device identifier of the digital-signage device, transmitting, by the content-management application, the first set of multimedia-content items to the digital-signage device over the communication network, wherein transmitting the first set of multimedia-content items facilitates the digital-signage device to display at least one multimedia-content item of the first set of multimedia-content items.
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