US 12,436,603 B2
Audience engagement for placement of content in an HMD
Thomas G Salter, San Francisco, CA (US); Anshu K. Chimalamarri, Sunnyvale, CA (US); Brian W. Temple, Santa Clara, CA (US); and Paul Ewers, San Jose, CA (US)
Assigned to APPLE INC., Cupertino, CA (US)
Appl. No. 18/578,777
Filed by Apple Inc., Cupertino, CA (US)
PCT Filed Aug. 22, 2022, PCT No. PCT/US2022/041005
§ 371(c)(1), (2) Date Jan. 12, 2024,
PCT Pub. No. WO2023/038781, PCT Pub. Date Mar. 16, 2023.
Claims priority of provisional application 63/242,285, filed on Sep. 9, 2021.
Prior Publication US 2024/0338160 A1, Oct. 10, 2024
Int. Cl. G06F 3/01 (2006.01)
CPC G06F 3/011 (2013.01) 20 Claims
OG exemplary drawing
 
1. A method comprising:
at a device comprising a display, one or more processors, and a memory:
acquiring a media content item corresponding to a presentation, the media content item including a first portion followed by a second portion in a predefined sequence associated with the presentation;
displaying the first portion of the media content item at a first location in a three-dimensional environment;
receiving audience engagement data corresponding to an engagement level of a member of an audience in the three-dimensional environment;
determining a second location in the three-dimensional environment, wherein the second location is selected based on the audience engagement data; and
displaying the second portion of the media content item at the second location.