US 12,108,122 B2
Method for serving interactive digital advertising content within a streaming platform
Terry McClendon, Nashua, NH (US); David Sebag, Nashua, NH (US); and Sambit Patnaik, Nashua, NH (US)
Assigned to Yieldmo, Inc., Nashua, NH (US)
Filed by Yieldmo, Inc., Nashua, NH (US)
Filed on Mar. 30, 2023, as Appl. No. 18/128,509.
Application 18/128,509 is a continuation of application No. 17/566,948, filed on Dec. 31, 2021, granted, now 11,647,259.
Application 17/566,948 is a continuation in part of application No. 17/349,570, filed on Jun. 16, 2021, granted, now 11,405,667, issued on Aug. 2, 2022.
Claims priority of provisional application 63/289,995, filed on Dec. 15, 2021.
Claims priority of provisional application 63/040,447, filed on Jun. 17, 2020.
Prior Publication US 2023/0239545 A1, Jul. 27, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G06F 3/04817 (2022.01); H04N 21/234 (2011.01); H04N 21/2343 (2011.01)
CPC H04N 21/812 (2013.01) [G06F 3/04817 (2013.01); H04N 21/23424 (2013.01); H04N 21/234345 (2013.01)] 10 Claims
OG exemplary drawing
 
1. A method comprising:
during a first pause event that pauses playback of a primary content stream at a first frame of a digital video in the primary content stream, the primary content stream viewed on a display of a primary device accessed by a user, rendering a home screen of an ad stream in replacement of the primary content stream, the home screen comprising an image player:
located in a first subregion, in a set of subregions, of the home screen; and
comprising a set of icons selectable by the user, each icon, in the set of icons, corresponding to a video advertisement in a set of video advertisements;
during the first pause event, in response to a first user input proximal a first icon in the set of icons, corresponding to a first video advertisement in the set of video advertisements:
reconfiguring the image player to a second subregion of the home screen;
rendering a digital identifier adjacent the second subregion within the home screen, the digital identifier associated with the ad stream rendered on the primary device; and
triggering playback of the first video advertisement within the image player; and
during playback of the first video advertisement within the image player:
in response to a scan event that captures the digital identifier at a secondary device accessed by the user:
triggering the secondary device to navigate to an electronic document comprising content associated with the first video advertisement;
associating the secondary device with the primary device based on the digital identifier; and
characterizing engagement of the user with the first video advertisement based on the scan event.