US 12,108,101 B2
Methods and apparatus to determine a duration of media presentation based on tuning session duration
Michael Sheppard, Brooklyn, NY (US); Jonathan Sullivan, Hurricane, UT (US); Peter Lipa, Tucson, AZ (US); and Alejandro Terrazas, Santa Cruz, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Nov. 14, 2023, as Appl. No. 18/508,362.
Application 18/508,362 is a continuation of application No. 17/898,185, filed on Aug. 29, 2022, granted, now 11,871,058.
Application 17/898,185 is a continuation of application No. 16/860,026, filed on Apr. 27, 2020, granted, now 11,432,026, issued on Aug. 30, 2022.
Application 16/860,026 is a continuation of application No. 15/990,729, filed on May 28, 2018, granted, now 10,638,177, issued on Apr. 28, 2020.
Application 15/990,729 is a continuation of application No. 15/011,455, filed on Jan. 29, 2016, granted, now 9,986,272, issued on May 29, 2018.
Claims priority of provisional application 62/239,126, filed on Oct. 8, 2015.
Prior Publication US 2024/0089521 A1, Mar. 14, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/25 (2011.01); H04N 21/442 (2011.01); H04N 21/466 (2011.01)
CPC H04N 21/252 (2013.01) [H04N 21/44222 (2013.01); H04N 21/4667 (2013.01)] 20 Claims
OG exemplary drawing
 
16. A method comprising:
accessing respective tuning session data from each of a plurality of media presentation devices, wherein each media presentation device is in a respective one of a plurality of media presentation environments, wherein each media presentation environment comprises a respective media output device configured to present media from the media presentation device, wherein the respective tuning session data indicates a tuning session having a tuning session duration;
accessing, for each media presentation environment of a first subset of the media presentation environments, respective presentation session data indicating a presentation session duration during which media corresponding to the tuning session was presented from the media presentation device by the media output device within the tuning session duration;
generating a model relating the tuning session durations from the media presentation environments to corresponding presentation session durations from the first subset of the media presentation environments;
based on the model, determining, for a particular one of the media presentation environments in a second subset of the media presentation environments, an expected presentation session duration for a particular tuning session having a particular tuning session duration; and
outputting the expected presentation session duration.