US 12,106,325 B2
Methods and apparatus for audience and impression deduplication
Michael R. Sheppard, Holland, MI (US); Dongbo Cui, New York, NY (US); Diane Morovati Lopez, West Hills, CA (US); and Molly Poppie, Arlington Heights, IL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 31, 2023, as Appl. No. 18/498,159.
Application 18/498,159 is a continuation of application No. 17/961,381, filed on Oct. 6, 2022, granted, now 11,816,698.
Application 17/961,381 is a continuation of application No. 17/008,263, filed on Aug. 31, 2020, granted, now 11,481,802, issued on Oct. 25, 2022.
Prior Publication US 2024/0152957 A1, May 9, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0242 (2023.01)
CPC G06Q 30/0246 (2013.01) 17 Claims
OG exemplary drawing
 
1. A computing system comprising a processor and a memory, the computing system configured to perform a set of acts comprising:
obtaining, from a panel database, panelist data obtained using panel meters located at panelist sites, the panelist data including (i) a first panelist impression count and a first panel audience size for a first website, (ii) a second panelist impression count and a second panel audience size for a second website, and (iii) a total panel audience size for the first website and the second website, wherein there is overlap between audience members of the first panel audience size and the second panel audience size;
obtaining, from a census database, census data obtained using beacon instructions that cause client devices to send impression requests to an impression collection system, the census data including (i) a first census impression count for the first website and (ii) a second census impression count for the second website;
determining a pseudo-universe estimate for the panelist data using the first panel audience size, the second panel audience size, and the total panel audience size;
determining a pseudo-universe estimate for the census data using a total census audience size;
determining a first census audience size for the first website using the pseudo-universe estimate for the census data and the total census audience size; and
generating a report including the first census audience size,
wherein determining the pseudo-universe estimate for the census data and the first census audience size comprises solving a system of two equations having the pseudo-universe estimate for the census data and the first census audience size as unknown variables.