a camera configured to capture an image;

a communication interface;

a memory configured to store at least one instruction; and

a processor configured to:

obtain imaged characteristics information of a user based on the image, wherein the imaged characteristics information comprises a facial recognition information, a sex information, an age group information, a body type information and/or information on clothing worn by the user;

based on the imaged characteristics information of the user being obtained, identify whether first information corresponding to the imaged characteristics information is stored in the memory as identification information;

based on the corresponding first information not being stored in the memory, generate identification information corresponding to the imaged characteristics information of the user;

perform mapping of the imaged characteristics information and the identification information of the user and store the mapping in the memory; and

identify whether a second electronic apparatus is located in a same place as the electronic apparatus,

based on the second electronic apparatus being located in the same place as the electronic apparatus, control the communication interface to transmit a first form of data including the imaged characteristics information, the identification information of the user and information related to at least one of the services requested by the user to the second electronic apparatus,

based on the second electronic apparatus being located in a different place as the electronic apparatus, control the communication interface to transmit second information excluding the facial recognition information from among the imaged characteristics information to the second electronic apparatus, and to transmit the information related to the at least one of the requested services to the second electronic apparatus,

identify whether a server is located in the same place as the electronic apparatus,

based on the server being located in the same place as the electronic apparatus, control the communication interface to transmit the first form of data to the server,

based on the server being located in the different place as the electronic apparatus, control the communication interface to transmit the second information to the server, and to transmit the information related to the at least one of the requested services to the server,

wherein each of the electronic apparatus and the second electronic apparatus is configured to perform the at least one of the requested services to the user based on the information related to the at least one of the requested services, and

wherein the processor is further configured to:

control the communication interface to receive, from the server, service information presented to the user based on the identification information of the user,

receive a user input to the service information, and in response to the user input for the service information, present additional service information to the user, the additional service information being related to the user input response to the service information, and

receive a second user input to the additional service information, and control the communication interface to transmit, to the server, a request to update the additional service information with respect to the service information based on the second user input and the identification information of the user.