receiving occupant identification data from one or more devices of an autonomous vehicle (AV) and identifying one or more occupants of the AV based on the received occupant identification data;

based on identifying the one or more occupants of the AV, determining a respective prioritization level for each occupant of the one or more occupants of the AV, the prioritization level for each occupant dictating priority of the AV in performing commands provided to the AV by that occupant to control AV functions;

receiving, from an occupant of the one or more occupants of the AV, input of a command for performance by the AV to control a function of the AV;

determining whether to perform the command to control the function of the AV based on the prioritization level for the occupant; and

performing processing based on the determining whether to perform the command;

wherein determining the prioritization level for the occupant of the one or more occupants of the AV comprises identifying a hierarchical ranking of the occupant relative to other individuals in a hierarchy, wherein the determined prioritization level for the occupant is dictated at least in part by the identified hierarchical ranking, and wherein the hierarchical ranking comprises a ranking of the occupant selected from an organizational hierarchy or a familial hierarchy.