| CPC H04N 21/4755 (2013.01) [H04N 21/25891 (2013.01); H04N 21/4312 (2013.01); H04N 21/4667 (2013.01); H04N 21/4668 (2013.01); H04N 21/4756 (2013.01)] | 20 Claims |

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1. A method comprising:
selecting a collection for a template area of an interface, wherein the collection includes one or more instances of content;
receiving feedback from performances of the collection being displayed in a plurality of themes;
selecting a theme from the plurality of themes that are available to apply to the collection in the template area based on the performance of the collection and the theme compared to the performance of the collection and other themes in the plurality of themes, wherein a first theme in the plurality of themes includes one or more tiles that is displayed in a larger area in the template area compared to a second theme that includes one or more tiles that is displayed in a smaller area in the template area; and
sending information for the theme and the collection to a client device to indicate to the interface the theme to use to display the collection in the template area.
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