US 12,431,023 B2
System and method for rendering content on a vehicle
Michael Conrad Jordan, San Francisco, CA (US); and Neville Boston, San Jose, CA (US)
Assigned to REVIVERMX, INC., Granite Bay, CA (US)
Filed by Michael Conrad Jordan, San Francisco, CA (US); and Neville Boston, San Jose, CA (US)
Filed on Jun. 29, 2012, as Appl. No. 13/538,884.
Claims priority of provisional application 61/502,474, filed on Jun. 29, 2011.
Prior Publication US 2013/0006775 A1, Jan. 3, 2013
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G08G 1/00 (2006.01)
CPC G08G 1/20 (2013.01) [G06Q 30/0265 (2013.01)] 22 Claims
OG exemplary drawing
 
1. A method for rendering content on a vehicle, the method comprising:
identifying the vehicle associated with a user through wireless communication between the vehicle and the processor;
selecting a primary digital visual content uniquely associated with the vehicle in response to execution of a vehicle identification application;
selectively mounting a display system to at least one of a front surface, a back surface, and side surfaces of the vehicle;
rendering the primary digital visual content on a primary region of the display system;
defining a field of view of the display system;
determining an entity at least partially contained within the defined field of view of the display system is a non-human entity;
identifying information to be processed by the non-human entity and selecting a secondary digital visual content containing the information to be processed by the non-human entity using an optical sensor configured to optically resolve the secondary digital visual content rendered on the display system;
setting a first set of display rules for selectively rendering the primary digital visual content and the secondary digital visual content on the display system;
uploading the first set of display rules, the primary digital visual content, and the secondary digital visual content to the display system; and
dynamically rendering the secondary digital visual content on a secondary region of the display system to be processed by the non-human entity.