| CPC G06Q 30/0627 (2013.01) [G06V 10/806 (2022.01); G06V 30/1444 (2022.01)] | 19 Claims |

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1. A method of performed by an electronic device for recognizing a product, the method comprising:
obtaining first feature information and second feature information from an image related to a product;
obtaining fusion feature information based on the first feature information and the second feature information by using a main encoder model that reflects a correlation between feature information of different modalities;
comparing the fusion feature information against a product database for a match to the fusion feature information in the product database; and
providing information about the product, based on a result of the comparing of the fusion feature information against the product database being that there is the match to the fusion feature information in the product database;
comparing the first feature information and the second feature information against the product database for a match to the first feature information or the second feature information in the product database, based on the result of the comparing of the fusion feature information against the product database being that there is not the match to the fusion feature information in the product database; and
updating the main encoder model in such a manner that there is a match to the non-matching fusion feature information in the product database, based on a result of the comparing of the first feature information and the second feature information against the product database being that there is the match to the first feature information or the second feature information in the product database.
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