| CPC H04W 76/10 (2018.02) [A61B 5/0004 (2013.01); A61B 5/0031 (2013.01); H04B 17/318 (2015.01); H04B 17/391 (2015.01); H04Q 9/00 (2013.01); A61B 5/14503 (2013.01); A61B 5/14532 (2013.01); A61B 5/14546 (2013.01); H04Q 2209/40 (2013.01); H04Q 2209/86 (2013.01); H04Q 2209/88 (2013.01)] | 20 Claims |

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1. A method for wireless communication performed by an analyte sensor system, the method comprising:
transmitting a first one or more advertisement messages from an analyte sensor system to a display device in accordance with a first pattern of advertising associated with at least one of a first advertisement message interval, a first advertisement window interval, or a first advertisement duration length;
establishing a wireless connection between the analyte sensor system and the display device based on the first one or more advertisement messages;
determining that the wireless connection with the display device is lost or terminated; and
in response to determining that the wireless connection with the display device is lost or terminated, adaptively switching to transmitting a second one or more advertisement messages in accordance a second pattern of advertising associated with least one of a second advertisement message interval, a second advertisement window interval, or a second advertisement duration length from the analyte sensor system to the display device, wherein at least one of:
the second advertisement message interval is different than the first advertisement message interval,
the second advertisement window interval is different than the first advertisement window interval, or
the second advertisement duration length is different than the first advertisement duration length.
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