US 12,425,364 B2
Audience segmentation prioritization in support of personalization for automated message generation
David Wright, Roswell, GA (US); David Pham, Acworth, GA (US); and Adam Thomas Lewis, Mechanicsville, VA (US)
Assigned to TRUIST BANK, Charlotte, NC (US)
Filed by Truist Bank, Charlotte, NC (US)
Filed on Apr. 29, 2022, as Appl. No. 17/661,319.
Prior Publication US 2023/0353497 A1, Nov. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 51/212 (2022.01); G06Q 50/00 (2024.01); H04L 47/2408 (2022.01); H04L 51/02 (2022.01); H04L 51/214 (2022.01); H04L 51/52 (2022.01)
CPC H04L 51/212 (2022.05) [G06Q 50/01 (2013.01); H04L 47/2408 (2013.01); H04L 51/02 (2013.01); H04L 51/214 (2022.05); H04L 51/52 (2022.05)] 8 Claims
OG exemplary drawing
 
1. A messaging system using staged user-device specific content delivery for network data traffic reduction, the system comprising:
a computing system including one or more processor and at least one of a memory device and a non-transitory storage device, wherein said one or more processor executes computer-readable instructions to sequentially send information items upon staged user-device actions; and
a network connection operatively connecting user devices to the computing system,
wherein, upon execution of the computer-readable instructions, the computing system performs steps comprising:
disseminating to each of multiple user devices first information items each associated with at least a respective one of multiple services made available at least in part by a first entity;
receiving via the network connection multiple access indicative signals each prompted by a respective one of the user devices accessing at least one of the first information items;
storing a respective awareness-stage record for each received access indicative signal, the respective awareness-stage record being associated with a respective user entity with which the respective one of the user devices is associated, the respective awareness-stage record thereby recording that the respective user entity accessed at least one of the first information items;
producing, for each user entity with which a respective awareness-stage record is stored, a second information item including information of a particular service of the multiple services, the particular service being associated with at least one first information item accessed by the user entity;
sending, via the network connection, each second information item to one or more device of each user entity for which the second information item was produced, excluding each of the multiple user devices not associated with any user entity for which a second information item was produced thereby reducing data traffic on the network connection;
receiving via the network connection at least one request signal prompted by one or more device of a particular user entity accessing the second information item and requesting, at least in part, the particular service;
storing a decision-stage record associated with the particular user entity thereby recording receipt of the at least one request signal;
generating a third information item including confirmation of providing, or determination to make accessible, the particular service to the particular user entity; and
sending via the network connection the third information item to at least one device of the particular user entity for display, at least in part, of said confirmation of providing, or determination to make accessible, the particular service to the particular user entity.