| CPC G06T 11/001 (2013.01) [G06T 19/006 (2013.01)] | 20 Claims |

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1. A system comprising:
an augmented reality (AR) device having a display, a processing hardware, and a memory storing a software code;
the processing hardware configured to execute the software code to:
monitor a sequence of images being displayed on a display screen separate from the AR device;
identify, based on monitoring the sequence of images being displayed on the display screen, an image in the sequence of images as an anchor image, wherein the anchor image is: (i) a predetermined image included in the sequence of images, or (ii) algorithmically detected from among the sequence of images during display of the sequence of images;
obtain, using the anchor image, one or more AR effects associated with the anchor image;
determine a position and an orientation of the AR device in relation to the display screen; and
render, based on the position and the orientation of the AR device in relation to the display screen, the one or more AR effects on the display of the AR device;
wherein the one or more AR effects comprise at least one intermediate scale AR effect having a scale intermediate between a display screen scale AR effect and a real-world scale AR effect.
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