| CPC G06T 7/73 (2017.01) [A63F 13/52 (2014.09); A63F 13/5372 (2014.09); G06T 11/00 (2013.01); G06V 20/20 (2022.01)] | 19 Claims |

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1. A computer-implemented method for providing an augmented reality entertainment environment, the method implemented by a processing resource, the method comprising the steps of:
initialising the augmented reality entertainment environment at a location;
determining the presence of a physical object;
determining whether the physical object is a known or unknown physical object and, if the physical object is determined to be known, retrieving position tracking data for the object; generating at least one visual element for rendering in the augmented reality entertainment environment; rendering the visual element in the augmented reality environment relative to the location of the physical object; and, if the physical object is determined to be unknown, identifying the object, generating position tracking data for the object to track the position of the object; generating at least one visual element for rendering in the augmented reality entertainment environment; and rendering the visual element in the augmented reality environment relative to the location of the physical object.
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