US 12,423,730 B2
Methods and systems for determining exposure to outdoor displays
Jay Crystal, Arlington, VA (US); and Smitha Surapaneni, McLean, VA (US)
Assigned to Yahoo Ad Tech LLC, New York, NY (US)
Filed by Yahoo Ad Tech LLC, New York, NY (US)
Filed on May 18, 2021, as Appl. No. 17/323,477.
Application 17/323,477 is a continuation of application No. 15/695,849, filed on Sep. 5, 2017, granted, now 11,042,903.
Prior Publication US 2021/0272159 A1, Sep. 2, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0266 (2013.01) [G06Q 30/0254 (2013.01); G06Q 30/0259 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for transmitting electronic content to an external dynamic display of a transit-oriented vehicle, the method comprising:
receiving, by at least one processor, a request from a content provider to transmit electronic content to the dynamic display of the transit-oriented vehicle, the transit-oriented vehicle defining a geofence distance relative to the transit-oriented vehicle and monitoring a plurality of electronic devices as the transit-oriented vehicle travels along a predetermined transit route;
storing, by the at least one processor, at a database, presence information for a plurality of electronic devices within the geofence, based on received signals emitted by the plurality of electronic devices, the presence information corresponding with one or more users;
storing, by the at least one processor, at the database, absence information for the plurality of electronic devices within the geofence, based on no longer detecting signals emitted by the plurality of electronic devices, the absence information corresponding with the one or more users;
calculating, by the at least one processor, an average directional vector based on averaging directional vectors extrapolated from the presence information and the absence information for the plurality of electronic devices within the geofence;
determining, by the at least one processor, based on the average directional vector, an anticipated field-of-view of the one or more users;
displaying, by the at least one processor, a first electronic content on the dynamic display based on the anticipated field-of-view of the one or more users; and
determining, by the at least one processor, an updated anticipated field-of-view of the one or more users;
displaying, by the at least one processor, a second electronic content on an internal display device of the transit-oriented vehicle based on the updated anticipated field-of-view.