| CPC G06Q 30/0255 (2013.01) [G06F 40/221 (2020.01); G06F 40/30 (2020.01); G06F 40/40 (2020.01); G06Q 30/0256 (2013.01); H04N 7/16 (2013.01); H04N 21/25 (2013.01); H04N 21/251 (2013.01); H04N 21/252 (2013.01); H04N 21/2542 (2013.01); H04N 21/258 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/44213 (2013.01); H04N 21/44226 (2020.08); H04N 21/45 (2013.01); H04N 21/4532 (2013.01); H04N 21/4661 (2013.01); H04N 21/4667 (2013.01); H04N 21/4668 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01)] | 21 Claims |

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1. A computer system comprising:
a computer server configured to communicate via a communication network to a plurality of user computer devices including a particular target user computer device of a target user; and
a processor coupled to the computer server and having access to social network data, user browser data of the target user, relationship data, and content data, the processor configured to provide dynamically determined targeted content to be communicated to the particular target user computer device, wherein the processor implements a recommendation service that is configured to analyze context of the target user based on browse history of the particular target user computer device, behavior data of the target user, demographic information of the target user, and social network momentum data, wherein the recommendation service includes a social momentum recommendation engine that is configured to recommend the targeted content based on an amount of social momentum of content that is independent of and distinct from the browser data of the target user.
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