US 12,423,723 B2
Methods and apparatus to monitor media presentations
Robert Peter Borland, Palm Harbor, FL (US); Jonathon Brett Rubin, Tampa, FL (US); Anthony B. Stringer, St. Petersburg, FL (US); Adam Schenker, Tampa, FL (US); and Shailendra Paranjape, Lutz, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 10, 2022, as Appl. No. 17/962,702.
Application 17/962,702 is a continuation of application No. 17/073,098, filed on Oct. 16, 2020, granted, now 11,468,458.
Application 17/073,098 is a continuation of application No. 14/489,390, filed on Sep. 17, 2014, granted, now 10,810,607, issued on Oct. 20, 2020.
Prior Publication US 2023/0051984 A1, Feb. 16, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0204 (2023.01); G06Q 30/0201 (2023.01); H04L 67/02 (2022.01); H04L 67/306 (2022.01)
CPC G06Q 30/0204 (2013.01) [G06Q 30/0201 (2013.01); H04L 67/02 (2013.01); H04L 67/306 (2013.01)] 17 Claims
OG exemplary drawing
 
1. A non-transitory computer readable storage medium having stored thereon computer readable instructions that, when executed by a processor, cause one or more machines to be configured to at least:
embed monitoring instructions into media to generate instrumented media; and
provide the instrumented media to a media device via a hypertext transport secure protocol for presentation on the media device via a media browser application of the media device, wherein the embedded monitoring instructions, when executed by the media device, cause the media device to perform a set of operations, wherein the media device comprises a panelist meter that is unable to collect media-identifying information from the instrumented media when (i) the instrumented media is provided to the media device via the hypertext transport secure protocol and (ii) the media browser application does not include a browser extension configured to collect media-identifying information associated with encrypted media, wherein encryption of the media prevents the panelist meter from accessing a payload of packets of the encrypted media, the set of operations comprising:
determining whether the media browser application includes a browser extension configured to collect media-identifying information associated with encrypted media, and
in response to the determination being that the media browser application does not include the browser extension configured to collect media-identifying information associated with encrypted media:
requesting a panelist identifier associated with the media device;
detecting a media event based on at least one of the media browser application initializing playout of a video corresponding to the instrumented media, the media device receiving user input corresponding to a selection in the instrumented media, or the media browser application displaying an image corresponding to the instrumented media;
in response to detecting the media event, collecting media-identifying information from the instrumented media;
generating a record including the media-identifying information and the panelist identifier; and
transmitting the record to a remote computing system of an audience measurement entity, wherein transmitting the record to the remote computing system reduces the use of storage space on the media device.