US 12,423,717 B2
Methods and apparatus to apply household-level weights to household-member level audience measurement data
Michael Sheppard, Brooklyn, NY (US); Jonathan Sullivan, Hurricane, UT (US); Peter Lipa, Tucson, AZ (US); and Alejandro Terrazas, Santa Cruz, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 21, 2023, as Appl. No. 18/187,068.
Application 18/187,068 is a continuation of application No. 17/107,261, filed on Nov. 30, 2020, granted, now 11,687,953.
Application 17/107,261 is a continuation of application No. 16/168,532, filed on Oct. 23, 2018, granted, now 10,853,824, issued on Dec. 1, 2020.
Application 16/168,532 is a continuation of application No. 14/866,233, filed on Sep. 25, 2015, granted, now 10,127,567, issued on Nov. 13, 2018.
Prior Publication US 2023/0230107 A1, Jul. 20, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0201 (2023.01); G06Q 30/0204 (2023.01); H04N 21/258 (2011.01); H04N 21/426 (2011.01); H04N 21/442 (2011.01)
CPC G06Q 30/0201 (2013.01) [G06Q 30/0204 (2013.01); H04N 21/258 (2013.01); H04N 21/25883 (2013.01); H04N 21/42684 (2013.01); H04N 21/44213 (2013.01); H04N 21/44222 (2013.01)] 37 Claims
OG exemplary drawing
 
1. A computing system for estimating audience measurements by applying household-level weights to household-member-level demographics, the computing system configured to perform a set of acts comprising:
obtaining household-member-level demographics data for respective members of a first household, wherein the respective members of the first household include at least a first member and a second member, and wherein the household-member-level demographics data for the first member and the household-member-level demographics data for the second member indicate the first member and the second member belong to different demographic constraints;
obtaining household-member-level demographics data for respective members of a second household;
obtaining aggregate demographics data of a population;
determining a first household-level weight for the first household and a second household-level weight for the second household based on the household-member-level demographics data for the respective members of the first household, the household-member-level demographics data for the respective members of the second household, and the aggregate demographics data of the population;
obtaining tuning data indicating that a media presentation device of the first household was tuned to a media event; and
estimating an audience measurement of the population for the media event based at least in part on applying the same household-level weight to all of the respective members of the first household, wherein applying the same household-level weight to all of the respective members of the first household comprises scaling up, by the first household-level weight, the household-member-level demographics data for the first member of the respective members of the first household and scaling up, by the first household-level weight, the household-member-level demographics data for the second member of the respective members of the first household.