US 12,422,974 B2
Methods, systems, and media for specifying different content management techniques across various publishing platforms
Aubrey Bowser, Jersey City, NJ (US); Gustavo Magalhaes, Newark, NJ (US); Dhanush Soundarapandyan, Clifton, NJ (US); and Micah Freedman, Sausalito, CA (US)
Assigned to Integral Ad Science, Inc., New York, NY (US)
Filed by Integral Ad Science, Inc., New York, NY (US)
Filed on Jan. 8, 2024, as Appl. No. 18/406,425.
Application 18/406,425 is a continuation of application No. 18/092,006, filed on Dec. 30, 2022, granted, now 11,868,594.
Application 18/092,006 is a continuation of application No. 17/169,156, filed on Feb. 5, 2021, granted, now 11,543,946, issued on Jan. 3, 2023.
Application 17/169,156 is a continuation of application No. 15/096,195, filed on Apr. 11, 2016, granted, now 10,915,232, issued on Feb. 9, 2021.
Claims priority of provisional application 62/145,180, filed on Apr. 9, 2015.
Prior Publication US 2024/0143146 A1, May 2, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 3/0481 (2022.01); G06F 3/04842 (2022.01); H04L 67/02 (2022.01)
CPC G06F 3/04842 (2013.01) [G06F 3/0481 (2013.01); H04L 67/02 (2013.01)] 19 Claims
OG exemplary drawing
 
1. A method for managing content placement, the method comprising:
receiving, using a server that includes a hardware processor, information about a plurality of content placements;
assigning, using the hardware processor, a content management technique based on the received information for each of the plurality of content placements, wherein the content management technique is selected from a passive content management technique and an active content management technique, wherein the passive content management technique monitors a web page in which the content placement appears and monitors other content placements on the web page and wherein the active content management technique monitors the web page in which the content placement appears and inhibits the content placement on the web page in response to detecting particular content on the web page;
configuring, using the hardware processor, a tag for association with a first content placement, wherein the tag is associated with instructions for executing the assigned content management technique; and
transmitting, using the hardware processor, the tag to a first user device in association with information about the first content placement.