| CPC G02F 1/133605 (2013.01) [G02F 1/133611 (2013.01); G02F 1/133612 (2021.01); G02F 1/133514 (2013.01); G02F 1/133603 (2013.01); G02F 1/133606 (2013.01)] | 17 Claims |

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1. A light-emitting substrate, comprising:
a substrate;
a plurality of light-emitting devices and a reflective layer that are disposed on a side of the substrate; and
a plurality of driving chips disposed on a side, the same as the side where the plurality of light-emitting devices are located, of the substrate, wherein
the reflective layer has a plurality of openings, and the plurality of openings include a plurality of first openings; a light-emitting device of the plurality of light-emitting devices is located in a first opening of the plurality of first openings;
a surface of the reflective layer away from the substrate has a plurality of protruding structures;
a driving chip of the plurality of driving chips is electrically connected to at least one light-emitting device of the plurality of light-emitting devices, and the driving chip is configured to drive the at least one light-emitting device to emit light; and
an orthographic projection of at least one driving chip of the plurality of driving chips on the substrate is located within an orthographic projection of the reflective layer on the substrate.
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