| CPC B60W 50/14 (2013.01) [G06Q 50/01 (2013.01)] | 9 Claims |

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1. A vehicle comprising:
a social media information acquisition unit configured to establish communication with portable devices possessed by occupants in the vehicle, and to acquire, from each portable device, social media activity information representing information derived from user behavior on social networking services;
a collector configured to collect, from the social media activity information, search keywords entered by the occupants when performing searches within the social networking services;
a browsing time acquisition unit configured to acquire, from the social media activity information of the occupants, information indicating a browsing time for each URL (Uniform Resource Locator) representing a web resource that was accessed by one of the occupants as a result of a search using one of the search keywords within one of the social networking services;
an extractor configured to extract at least one common subject based on the search keywords collected from all of the portable devices possessed by the occupants in the vehicle and the information indicating the browsing time acquired by the browsing time acquisition unit; and
a control processor configured to:
determine content of a recommendation associated with the at least one common subject extracted by the extractor; and
output the content of the recommendation to the occupants in the vehicle via an output device.
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