US 12,096,060 B2
Methods and apparatus to generate audience metrics
Denis Voytenko, Oldsmar, FL (US); Inh Jee, Chicago, IL (US); Meghan LePage Beeman, Franklin, TN (US); Paul Chimenti, Tampa, FL (US); David J. Kurzynski, South Elgin, IL (US); and Naveen Kumar Vakati, Odessa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 3, 2021, as Appl. No. 17/541,966.
Claims priority of provisional application 63/121,841, filed on Dec. 4, 2020.
Prior Publication US 2022/0182698 A1, Jun. 9, 2022
Int. Cl. H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/643 (2011.01)
CPC H04N 21/25883 (2013.01) [H04N 21/252 (2013.01); H04N 21/25891 (2013.01); H04N 21/64322 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus, comprising:
online panel factor generator circuitry to generate an online panel adjustment factor based on television panel data and digital panel data obtained from an Internet-connectable over-the-top device;
over-the-top (OTT) factor generator circuitry to generate an OTT adjustment factor based on the television panel data and a portion of the digital panel data, the portion of the digital panel data corresponding to OTT panel data obtained from Internet-connectable over-the-top devices including the Internet-connectable over-the-top device, the OTT adjustment factor representative of an amount of duplication of impressions among a television audience represented in the television panel data and a digital audience represented in the digital panel data;
independence probability factor generator circuitry to generate an independence probability adjustment factor corresponding to a combination of a television audience probability and a digital audience probability, the combination representative of the television audience, the digital audience, and an audience overlap from the television audience represented in the television panel data and the digital audience represented in the digital panel data; and
a convergence circuitry to:
generate an aggregated adjustment factor based on the online panel adjustment factor, the OTT adjustment factor, and the independence probability adjustment factor; and
generate a deduplicated reach corresponding to a media item based on a comparison of the aggregated adjustment factor to historical data.