US 12,093,973 B2
Methods and apparatus to determine ratings information for online media presentations
Steven J. Splaine, Tampa, FL (US); Kevin K. Gaynor, Sunnyvale, CA (US); and Narasimha Reddy Goli, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jun. 2, 2023, as Appl. No. 18/328,551.
Application 18/328,551 is a continuation of application No. 17/855,398, filed on Jun. 30, 2022, granted, now 11,669,849.
Application 17/855,398 is a continuation of application No. 17/156,113, filed on Jan. 22, 2021, granted, now 11,410,189, issued on Aug. 9, 2022.
Application 17/156,113 is a continuation of application No. 16/829,857, filed on Mar. 25, 2020, granted, now 10,937,044, issued on Mar. 2, 2021.
Application 16/829,857 is a continuation of application No. 16/226,231, filed on Dec. 19, 2018, granted, now 10,643,229, issued on May 5, 2020.
Application 16/226,231 is a continuation of application No. 15/299,628, filed on Oct. 21, 2016, granted, now 10,192,228, issued on Jan. 29, 2019.
Application 15/299,628 is a continuation of application No. 14/025,575, filed on Sep. 12, 2013, granted, now 9,519,914, issued on Dec. 13, 2016.
Claims priority of provisional application 61/817,829, filed on Apr. 30, 2013.
Prior Publication US 2023/0316306 A1, Oct. 5, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0204 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0204 (2013.01) [G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A server comprising:
a network interface;
a processor, and
memory storing computer-readable instructions that, when executed by the processor, cause the server to perform operations comprising:
logging impression records corresponding to pingback messages received in network communications from a client device, ones of the pingback messages corresponding to portions of media presented at the client device;
determining duration impression for the media based on the impression records;
dividing the duration impression based on media types corresponding to the portions of the media presented at the client device; and
determining demographic characteristics for ones of the media types and corresponding ones of the portions of the media.