US 12,093,953 B2
Multi-layer digital asset architecture for virtual and mixed reality environments
Christopher Andon, Portland, OR (US); Hien Tommy Pham, Beaverton, OR (US); and David S. Nay, Novi, MI (US)
Assigned to NIKE, Inc., Beaverton, OR (US)
Filed by NIKE, Inc., Beaverton, OR (US)
Filed on May 8, 2023, as Appl. No. 18/314,098.
Application 18/314,098 is a continuation of application No. 17/967,851, filed on Oct. 17, 2022, granted, now 11,682,015.
Application 17/967,851 is a continuation of application No. 17/701,237, filed on Mar. 22, 2022, granted, now 11,475,449, issued on Oct. 18, 2022.
Claims priority of provisional application 63/164,271, filed on Mar. 22, 2021.
Prior Publication US 2023/0274276 A1, Aug. 31, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 20/40 (2012.01); G06Q 20/38 (2012.01); G06Q 30/0241 (2023.01); G06T 11/00 (2006.01); G06T 11/60 (2006.01); G06Q 20/06 (2012.01); G06Q 20/22 (2012.01); G06Q 30/06 (2023.01); G06Q 30/0601 (2023.01); H04L 9/00 (2022.01)
CPC G06Q 20/401 (2013.01) [G06Q 20/3825 (2013.01); G06Q 30/0277 (2013.01); G06T 11/001 (2013.01); G06T 11/60 (2013.01); G06Q 2220/00 (2013.01)] 16 Claims
OG exemplary drawing
 
1. A method of displaying a multi-layer digital asset in a virtual environment, the method comprising:
retrieving, from a digital blockchain ledger, data associated with a first, primary non fungible cryptographic token (NFT), the data comprising:
core asset information including:
a first pointer identifying a first retrieval location of a first digital graphics file, wherein the first digital graphics file is representative of a primary digital asset;
a reference to a second, sub-asset NFT, wherein the second, sub-asset NFT includes a second pointer that identifies a second retrieval location of a second digital graphics file;
retrieving, the first digital graphics file via the first retrieval location;
retrieving, from the digital blockchain ledger, data associated with the second, sub-asset NFT, the data including the second pointer;
retrieving the second digital graphics file via the second retrieval location, wherein the second digital graphics file comprises advertising indicia;
layering the advertising indicia from the second digital graphics file on the primary digital asset to form the multi-layer digital asset; and
displaying the multi-layer digital asset within a virtual environment in combination with a character avatar controlled by a user.