US 12,088,882 B2
Systems, apparatus, and related methods to estimate audience exposure based on engagement level
Matjaz Finc, Izola (SI); and Igor Sotosek, Portoroz (SI)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Aug. 26, 2022, as Appl. No. 17/896,896.
Prior Publication US 2024/0073484 A1, Feb. 29, 2024
Int. Cl. H04N 21/466 (2011.01); H04N 21/442 (2011.01)
CPC H04N 21/4667 (2013.01) [H04N 21/44218 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computing system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
determining an operative state of a media presentation device as being an ON-state, wherein the media presentation device is configured to display media content;
obtaining motion data from a motion sensor indicative of user activity associated with a user during exposure of the user to the media content;
capturing, in response to obtaining the motion data, image data from an image sensor;
identifying a user activity associated with the user during exposure of the user to the media content on the media presentation device based on the image data from the image sensor;
classifying the user activity as an attention-based activity or a distraction-based activity;
assigning a distraction factor or an attention factor to the user activity based on the classification; and
determining an attention level for the user based on the distraction factor or the attention factor.