US 12,088,867 B2
Apparatus and method for gathering analytics
Todd Downing, Irving, TX (US); Christian Briggs, Austin, TX (US); Robert K. Spitz, Amherst, NH (US); David M. Burrows, Dallas, TX (US); James Kersbergen, Irving, TX (US); Ryan Scott, Waxahachie, TX (US); Ken Kopilevich, Novato, CA (US); Robert Eugene Smith, Austin, TX (US); and Serge Kononov, Austin, TX (US)
Assigned to AiBUY Holdco, Inc., Plano, TX (US)
Filed by AiBUY, Inc., Dallas, TX (US)
Filed on Mar. 8, 2021, as Appl. No. 17/195,284.
Application 17/195,284 is a continuation of application No. 14/633,986, filed on Feb. 27, 2015, granted, now 10,945,016.
Claims priority of provisional application 61/953,607, filed on Mar. 14, 2014.
Claims priority of provisional application 61/945,646, filed on Feb. 27, 2014.
Prior Publication US 2021/0409800 A1, Dec. 30, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/266 (2011.01); G06F 16/24 (2019.01); G06F 16/2457 (2019.01); G06F 16/2458 (2019.01); G06Q 30/0251 (2023.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01); H04N 21/44 (2011.01)
CPC H04N 21/2668 (2013.01) [G06F 16/24 (2019.01); G06F 16/2457 (2019.01); G06F 16/2465 (2019.01); G06Q 30/0255 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0269 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/44204 (2013.01); H04N 21/44226 (2020.08); H04N 21/4532 (2013.01); H04N 21/4667 (2013.01); H04N 21/812 (2013.01); H04N 21/23418 (2013.01); H04N 21/44008 (2013.01); H04N 21/44218 (2013.01)] 22 Claims
OG exemplary drawing
 
1. A method, comprising:
monitoring user interactions of a plurality of users, each user from the plurality of users associated with a user compute device from a plurality of user compute devices, each user interaction related to at least one of: a base video content or multiple supplemental content, each supplemental content from the multiple supplemental content associated with one or more products or services identified in the base video content;
determining a level of interest of a specified user from the plurality of users to an object featured in the base video content provided to a specified user compute device from the plurality of user compute devices associated with the specified user based on an indication of interaction of the specified user with a hotspot included in the base video content, the specified user being associated with the specified user compute device from the plurality of user compute devices;
selecting specified supplemental content from the multiple supplemental content to present to the specified user compute device based on (i) the indication of interaction (ii) the specified base video content provided to the specified user compute device, and (iii) the level of interest of the specified user to the object;
dynamically binding the specified base video content and the specified supplemental content to generate a media container; and
sending the media container including the dynamically bound specified base video content and the selected specified supplemental content to an endpoint associated with the specified user compute device, the media container configured to permit the specified user to electronically purchase a product or service associated with the specified base video content or the specified supplemental content through the media container without being diverted to an external destination.