US 12,088,679 B2
Methods and apparatus to correlate a demographic segment with a fixed device
Jean-Pierre Abello, Clearwater Beach, FL (US); Arun Ramaswamy, Tampa, FL (US); and Jan Besehanic, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Sep. 22, 2022, as Appl. No. 17/950,822.
Application 17/950,822 is a continuation of application No. 16/713,960, filed on Dec. 13, 2019, granted, now 11,457,083.
Application 16/713,960 is a continuation of application No. 14/577,870, filed on Dec. 19, 2014, granted, now 10,587,706, issued on Mar. 10, 2020.
Claims priority of provisional application 62/066,106, filed on Oct. 20, 2014.
Prior Publication US 2023/0083900 A1, Mar. 16, 2023
Int. Cl. H04L 67/50 (2022.01); H04L 67/02 (2022.01); H04L 67/52 (2022.01)
CPC H04L 67/535 (2022.05) [H04L 67/02 (2013.01); H04L 67/52 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, via a network, network data obtained during a Local Area Network (LAN) scan, the network data specifying, for each mobile device of a plurality of mobile devices associated with the LAN at a media exposure location, a hardware address;
determining, based on the hardware address included in the network data, a mobile device identifier for each mobile device of the plurality of mobile devices present on the LAN;
associating a given demographic segment of a plurality of demographic segments with each mobile device identifier of the plurality of mobile devices present on the LAN;
identifying, based on the network data, a first set of mobile device identifiers of the plurality of mobile devices present on the LAN during presentation of particular media by a fixed device associated with the media exposure location during a predetermined time block;
identifying a second set of mobile device identifiers of the plurality of mobile devices present on the LAN during an expanded time block that includes the predetermined time block, the second set including the first set;
determining, for each demographic segment of the plurality of demographic segments, a respective presence score associated with presentation of the particular media by the fixed device based on a ratio between a first count of mobile device identifiers in the first set associated with the demographic segment and a second count of mobile device identifiers in the second set associated with the demographic segment; and
outputting the respective presence scores to thereby indicate a probability of presence of the corresponding demographic segments at the fixed device during the predetermined time block.