US 12,086,837 B2
Reward system for micro influencers in a social media marketing campaign
Brian Neil Fuller, Shelton, CT (US); Daniel Barnaby Gross, Shelton, CT (US); Paul Zullo, Norwalk, CT (US); and James M. Valentine, Fairfield, CT (US)
Assigned to SPACO LLC, Fairfield, CT (US)
Filed by SPACO LLC, Fairfield, CT (US)
Filed on Dec. 21, 2022, as Appl. No. 18/069,340.
Application 18/069,340 is a continuation of application No. 16/059,435, filed on Aug. 9, 2018, granted, now 11,568,450.
Claims priority of provisional application 62/543,166, filed on Aug. 9, 2017.
Prior Publication US 2023/0122693 A1, Apr. 20, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0273 (2013.01) [G06Q 30/0244 (2013.01); G06Q 30/0261 (2013.01); G06Q 50/01 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system for conducting a social media marketing campaign, comprising:
at least one server with a processor and program computer code for administering a campaign, the at least one server hosting a social media platform;
a plurality of influencer devices associated with a plurality of respective influencers participating in the campaign from which the server receives identification information for each influencer participating in the campaign, and from which the server receives social media posts by the plurality of influencers associated with the campaign; and
a plurality of customer devices associated with a plurality of customers from which the server receives social media reactions responsive to the social media posts associated with the campaign received from the influencer devices;
wherein, for each social media reaction attributable to each influencer, the server awards said influencer a point amount corresponding to a point value assigned to said social media reaction;
wherein the point value assigned to a first social media reaction differs from the point value assigned to a second social media reaction;
wherein, for each influencer participating in the campaign, the server calculates a total point amount reflecting all point amounts awarded to said influencer during the campaign; and
wherein the server supplies a reward to at least one of the plurality of influencers at the conclusion of the campaign based at least in part on the total point amount awarded to each of the plurality of influencers.