US 12,086,832 B2
Systems and methods for targeting electronic content using virtual tokens on user devices
Eric Bax, Sierra Madre, CA (US); Charlotte Bax, New York, NY (US); Kimberly Williams, New York, NY (US); Nikki Thompson, New York, NY (US); Lisa Giaffo, New York, NY (US); Tanisha Sharma, New York, NY (US); Will Wagner, New York, NY (US); and Melissa Gerber, New York, NY (US)
Assigned to Yahoo Ad Tech LLC, New York, NY (US)
Filed by Yahoo Ad Tech LLC, New York, NY (US)
Filed on Sep. 26, 2022, as Appl. No. 17/935,402.
Prior Publication US 2024/0104602 A1, Mar. 28, 2024
Int. Cl. G06Q 30/0251 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0257 (2013.01) [G06Q 30/0277 (2013.01)] 19 Claims
OG exemplary drawing
 
1. A computer-implemented method for targeting content to a user having a virtual token, the method comprising:
receiving, using at least one processor, electronic content data associated with an electronic content provider, the electronic content data comprising:
a content campaign identification that identifies a content campaign associated with the virtual token, and
content provider-identified platform identifications that identify platforms on which the content campaign may be initiated;
generating, using the at least one processor, a first graphical user interface;
receiving, using the at least one processor and from a user interaction with the first graphical user interface, user data from the user comprising a virtual token identification that indicates that the user is in possession of the virtual token, the virtual token identification associated with the virtual token and the virtual token having an expiration date,
generating, using the at least one processor, a second graphical user interface based on the user interaction with the first graphical user interface;
receiving, using the at least one processor and from a user interaction with the second graphical user interface, user data from the user comprising user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign;
receiving, using the at least one processor, user data comprising:
a user identification that identifies the user, and
the content campaign identification that identifies the content campaign associated with the virtual token;
determining, using the at least one processor, based on the received electronic content data and the received user data, the content campaign and the platforms the user consents to;
generating, using the at least one processor, a notification to initiate the content campaign targeting the user on the platforms on which the user consents to be targeted; and
outputting, before the expiration date of the virtual token, the generated notification to the platforms on which the user consents to be targeted.