CPC G06N 5/046 (2013.01) [G06F 16/78 (2019.01); G06N 3/08 (2013.01); G06N 20/20 (2019.01); G06Q 50/01 (2013.01)] | 22 Claims |
12. A server computer, comprising:
a processor;
a communication interface in communication with the processor;
a data storage for storing results;
a memory in communication with the processor for storing instructions, which when executed by the processor, cause the server:
to maintain a database of results data for media clips posted on a social media channel, wherein social media channel includes (1) unstructured data in the form of media clips, and (2) structured data that describes the social media channel and provides information about the media clips;
to provide to a first machine learning model a first set of channel data, comprising (1) a media clip, and (2) a first selection of the structured data;
to extract, by the first machine learning model, a first set of features from the media clip and from the first selection of structured data; and
to predict, based on the first set of extracted features, a value for a first target variable.
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