| CPC G06F 16/24575 (2019.01) [G06F 16/248 (2019.01); G06F 40/205 (2020.01); G06F 40/30 (2020.01)] | 20 Claims |
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1. A method, comprising:
identifying a first internet resource identification item associated with one or more first internet resources;
analyzing user activity information associated with a plurality of events to determine a plurality of search queries associated with the first internet resource identification item, wherein each search query of the plurality of search queries is associated with an event, of the plurality of events, in which an internet resource of the one or more first internet resources is accessed via a selection of a search result from among search results generated based upon the search query;
determining a plurality of term representations based upon the plurality of search queries, wherein the plurality of term representations comprises:
one or more first term representations of one or more first terms of a first search query of the plurality of search queries; and
one or more second term representations of one or more second terms of a second search query of the plurality of search queries;
determining, based upon a plurality of metrics associated with term representations of the plurality of term representations, weights associated with the term representations, wherein a metric of the plurality of metrics is associated with a term representation of the plurality of term representations and corresponds to a measure of instances of a term associated with the term representation in a set of text;
generating a first user intention-based representation associated with the first internet resource identification item, wherein the generating the first user intention-based representation comprises combining the plurality of term representations based upon the weights; and
selecting a first content item for presentation via a first client device based upon the first user intention-based representation.
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