US 12,083,427 B2
Object viewability determination system and method
Michael Badichi, Tel Aviv (IL)
Assigned to Anzu Virtual Reality LTD., Tel Aviv (IL)
Filed by Anzu Virtual Reality LTD., Tel Aviv (IL)
Filed on Dec. 30, 2021, as Appl. No. 17/565,510.
Application 17/565,510 is a continuation of application No. 16/765,907, granted, now 11,260,299, previously published as PCT/IL2018/051322, filed on Dec. 3, 2018.
Claims priority of provisional application 62/619,827, filed on Jan. 21, 2018.
Prior Publication US 2022/0118359 A1, Apr. 21, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. A63F 13/53 (2014.01); A63F 13/46 (2014.01); A63F 13/61 (2014.01); G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01)
CPC A63F 13/53 (2014.09) [A63F 13/46 (2014.09); A63F 13/61 (2014.09); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01)] 15 Claims
OG exemplary drawing
 
1. A system for identifying an object impression, indicative of a viewability of an object over a time period during which a plurality of frames are displayed to a user, exceeding a first threshold, the system comprising one or more a processing units configured to perform the following:
for each frame of the plurality of frames, calculate a frame object impression value, based on an object's viewability score calculated for the corresponding frame, wherein the object's viewability score is calculated based on a first value indicative of a relative portion of the object from a viewport and a second value indicative of a relative portion of the object visible in the viewport, and a time duration during which the corresponding frame is displayed; and,
aggregate the frame object impression values calculated for the plurality of frames, giving rise to an aggregated object impression value, such that upon the aggregated object impression value exceeding a second threshold, the object impression is identified.