US 11,756,075 B2
Systems, methods, and media for detecting suspicious activity
Jason Lloyd Shaw, New York, NY (US); David William Luttrell, Philadelphia, PA (US); and Arun Ahuja, Stamford, CT (US)
Assigned to Integral Ad Science, Inc., New York, NY (US)
Filed by Integral Ad Science, Inc., New York, NY (US)
Filed on Apr. 8, 2022, as Appl. No. 17/716,838.
Application 17/716,838 is a continuation of application No. 16/544,322, filed on Aug. 19, 2019, granted, now 11,301,894.
Application 16/544,322 is a continuation of application No. 13/909,018, filed on Jun. 3, 2013, granted, now 10,387,911, issued on Aug. 20, 2019.
Claims priority of provisional application 61/654,511, filed on Jun. 1, 2012.
Prior Publication US 2022/0374938 A1, Nov. 24, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0248 (2013.01) 17 Claims
OG exemplary drawing
1. A method for detecting suspicious activity from a plurality of websites, the method comprising:
receiving, using a server that includes a hardware processor, advertisement impression information associated with a plurality of pages;
determining, by the server, from the received advertisement impression information, a never-in-view statistic for each of the plurality of pages, wherein the never-in-view statistic indicates a likelihood of whether an advertisement displayed on a webpage was never within a viewable area in a browser window rendered by a browser application;
determining, by the server, a viewability score for the advertisement impression based on the never-in-view statistic;
identifying, by the server, the advertisement impression as likely to be suspicious based on the determined viewability score; and
transmitting, by the server, information relating to the advertisement identified as likely to be suspicious from being purchased for advertisement placement.