| CPC H04N 21/4668 (2013.01) [G06F 16/4387 (2019.01); G06F 16/7837 (2019.01); G06F 16/784 (2019.01); G06F 16/90328 (2019.01); H04N 21/4532 (2013.01); H04N 21/47217 (2013.01)] | 18 Claims |

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1. A method, comprising:
receiving a request from a user to present a first video content item on a user device associated with the user;
determining, during presentation of a particular scene of the first video content item on an output component of the user device, one or more tagged elements that are each associated with an object appearing in the first video content item during the particular scene, wherein the particular scene corresponds to a particular segment of a plurality of segments of the first video content item;
determining a degree of interest of the user in each video content item of a plurality of video content items that include at least one tagged element from the one or more tagged elements;
causing a recommendation that includes at least a portion of the plurality of video content items to be presented to the user during the presentation of the particular scene on the output component of the user device; and
causing a new recommendation that includes one or more different video content items to be presented to the user during playback of a new particular scene that corresponds to another segment of the plurality of segments of the first video content item.
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