| CPC A43B 23/08 (2013.01) [A43B 11/00 (2013.01); A43B 21/24 (2013.01); A43B 23/088 (2013.01)] | 30 Claims |

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1. A shoe comprising a heel counter;
the heel counter comprising a heel cup;
the heel cup being uniformly molded with an upper portion, a midportion, and a lower portion;
wherein the upper portion has a smaller mediolateral length than the midportion;
wherein the upper portion of the heel cup is located below an ankle collar of the upper;
wherein a rearmost portion of the heel cup has an overall vertical S wave cross-sectional shape;
wherein the heel cup includes at least one reduced cross-sectional thickness region below the upper portion providing flexibility to the heel cup when donning or removing the shoe.
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